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IKLAN
Tim Hortons baru saja meluncurkan merchandise untuk kolaborasi rantai kopi dengan Justin Bieber untuk kampanye “Timbiebs” perusahaan.
Timbits khusus yang dirancang Bieber diumumkan minggu lalu, dan membuat pakar pemasaran mempertanyakan apakah langkah untuk memikat milenium dan Gen Z benar-benar akan terbukti membuahkan hasil. Para ahli mengatakan perusahaan sedang mencoba untuk menarik pelanggan yang lebih muda, yang lebih cenderung sering mengunjungi Starbucks atau kafe independen yang lebih kecil.
Pada bulan September, perusahaan merilis lini pakaian yang terinspirasi dari double-double terbatas dalam warna cokelat dan putih.
Juga pada bulan September, Bieber bekerja sama dengan Toronto Maple Leafs untuk lini pakaian edisi terbatas dari perusahaan mode penyanyi “Drew,” yang terjual dengan cepat secara online meskipun label harga yang lumayan.
Pada hari Rabu, Tim Hortons merilis foto Bieber memamerkan barang dagangan “Timbiebs” baru – termasuk paket fanny, tas kanvas bergaya toque dan retro – di halaman Instagram perusahaan.
BERGABUNG DALAM PERCAKAPAN
Q:
Apa pendapat Anda tentang kemitraan antara Justin Bieber dan Tim Hortons?
Lebih dari Bintang & Mitra
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